New leads can come from anywhere, and each one is unique. In order to turn these leads into new business, it’s important to categorize them by where they originated. This way, every lead can be placed in a specific nurturing funnel, tailored to their interests. For example, a lead who visits your site through Google will receive a different nurturing initiative then a lead who visits your site through an email marketing campaign. This allows you to be flexible to their interests and make a more personalized connection. Tailoring your marketing approach to each lead will result in gaining them as a client or consumer more easily because you are targeting their specific needs.

At Booth Bay, we can help you set-up a system to track your leads automatically, then filter them into different nurturing strategies based on initial behaviors. Utilizing this method allows you to develop a more in depth understanding of how to market or sell to your prospects that are already consuming your content. Contact us today to learn more, and start taking control of your prospects!