According to estimates from eMarketer, mobile advertising spending is set to increase by 80% in 2012 to $2.61 billion. With an estimated 97 million Americans using smartphones, it is imperative as marketers to understand how to implement mobile marketing and engage in this ever-changing social landscape.
Since digital marketing is constantly evolving, agencies are starting to rethink their strategies and are partnering with experts or hiring technology savvy professionals. Once you fully understand how to leverage this medium, you can bring new ideas to your clients to illustrate your value and versatility. It is essential to show clients how they can successfully implement the latest trends in this digital marketplace.
With this said, is your agency engaging in the latest marketing practices? Smartphones are quickly becoming the primary form of communication. Is your agency prepared to reap the benefits?