A call to action on a website is just as important as in a direct mail piece. It’s the most important aspect of any web page. It’s what you want your visitor to do, therefore, it should be immediate, clear, … Continue reading
Information technology has become more than just a convenience – it’s become an extension of our daily lives. It’s a powerful tool that has been harnessed in a variety of ways. It’s fast, targeted, cost-effective, and direct. Email marketing is … Continue reading
Location Services – We’re sure most of you are familiar with the “check in” feature on Facebook, and other location-based social apps like Foursquare and Ban.jo. This NFC (near field communication) technology is starting to show its potential and will … Continue reading
We’ve all been there – a brainstorming meeting where you feel you haven’t accomplished your goal. There are numerous factors that affect this, but sometimes it’s just hard to grasp those brilliant ideas. For the most productive conditions, follow these … Continue reading
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Situation Gerflor is a worldwide leader in flooring for the residential, industrial and commercial markets. The company employs over 2000 people throughout Europe, the Middle East, Asia, and Australia. Every day, over one hundred million people walk on Gerflor floors. … Continue reading
Within the past year, Booth Bay has become more engaged with social media. As an interactive marketing agency, we primarily interact on a B2B basis. This has proven to be challenging for us in the social media world. We aren’t … Continue reading
We are all familiar with the movie blockbusters that amaze us with futuristic technology and push the limits of reality. Movies like 007, Star Trek, and Mission Impossible 3 incorporate remarkable automation that allows the human race to seemingly have … Continue reading
For those of you who are reluctant to jump on board with Twitter, or are just unsure how to get involved, here are 10 tips to make your tweeting experience easier, and to build conversation. Valuable tweets – Think before … Continue reading
According to estimates from eMarketer, mobile advertising spending is set to increase by 80% in 2012 to $2.61 billion. With an estimated 97 million Americans using smartphones, it is imperative as marketers to understand how to implement mobile marketing and … Continue reading
Like most people, my phone feels like it is part of my body. I’m either carrying it in my hand, in my purse, or it is placed next to me. I love always being connected – friends, family, information, and … Continue reading
