SITUATION
Corporate Synergies, a Suburban Philadelphia Company, and a leading provider of employee healthcare benefits, was searching for a way to provide a steady stream of new sales appointments with "C-Level" executives. Effective marketing communication with C-Level executives is a major challenge. Generating leads and securing appointments with them is an even tougher task.

OBJECTIVE
To develop a marketing program that would provide a consistent flow of qualified leads and to provide sales appointments with difficult to reach C-Level executives.

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