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6 Tips for an Effective Call to Action on a Website
A call to action on a website is just as important as in a direct mail piece. It’s the most important aspect of any web page. It’s what you want your visitor to do, therefore, it should be immediate, clear, … Continue reading
Simple Strategies for a Successful Email Marketing Campaign
Information technology has become more than just a convenience – it’s become an extension of our daily lives. It’s a powerful tool that has been harnessed in a variety of ways. It’s fast, targeted, cost-effective, and direct. Email marketing is … Continue reading
Digital Marketing Trends You CAN’T Miss
Location Services – We’re sure most of you are familiar with the “check in” feature on Facebook, and other location-based social apps like Foursquare and Ban.jo. This NFC (near field communication) technology is starting to show its potential and will … Continue reading
Get the most out of your brainstorming sessions
We’ve all been there – a brainstorming meeting where you feel you haven’t accomplished your goal. There are numerous factors that affect this, but sometimes it’s just hard to grasp those brilliant ideas. For the most productive conditions, follow these … Continue reading
Social Media and the B2B World
Within the past year, Booth Bay has become more engaged with social media. As an interactive marketing agency, we primarily interact on a B2B basis. This has proven to be challenging for us in the social media world. We aren’t … Continue reading
Technology Advances to Change Computing in 2012
We are all familiar with the movie blockbusters that amaze us with futuristic technology and push the limits of reality. Movies like 007, Star Trek, and Mission Impossible 3 incorporate remarkable automation that allows the human race to seemingly have … Continue reading
10 Tips for Twitter Success
For those of you who are reluctant to jump on board with Twitter, or are just unsure how to get involved, here are 10 tips to make your tweeting experience easier, and to build conversation. Valuable tweets – Think before … Continue reading
Keeping up with Mobile
According to estimates from eMarketer, mobile advertising spending is set to increase by 80% in 2012 to $2.61 billion. With an estimated 97 million Americans using smartphones, it is imperative as marketers to understand how to implement mobile marketing and … Continue reading
Saturated with Information
Like most people, my phone feels like it is part of my body. I’m either carrying it in my hand, in my purse, or it is placed next to me. I love always being connected – friends, family, information, and … Continue reading
Creative Workshop to Improve Product
As a progressive agency, we are always searching for ways to provide new and creative solutions to meet our client’s challenges. Sometimes the best ideas materialize away from the office, so last week we held an offsite company workshop that … Continue reading