DRIVE™ is a proprietary direct mail sales lead generation program that can double or triple the effectiveness of telemarketing lead generation efforts. DRIVE™ is designed to target "C-Level" executives and other hard-to-reach prospects. A leading telemarketing company that utilized DRIVE™ reports that response rates are "almost double" that of conventional programs.
Booth Bay developed DRIVE™ to meet the challenge of obtaining sales appointments with
C-Level prospects who are typically protected and insulated by administrative assistants, other staff, and voice mail.
Very simply, DRIVE™ leverages high-impact direct mail combined with follow-up telemarketing calls to significantly increase response rates.
Best of all, the DRIVE™ sales lead generation package serves as a tremendous relationship builder when your salespeople begin their face-to-face presentations. It is a guaranteed icebreaker that creates an atmosphere of good will that endures throughout the sales process.
We recommend to our first time users that we will work together to tailor a test program that will quantify the effectiveness of DRIVE™.
Booth Bay will work closely with your team to customize a lead generation program to meet and exceed your goals. To schedule your test DRIVE™, contact Booth Bay Creative today. |
