Booth Bay Creative

Creative Workshop to Improve Product

root — Fri, 17 Feb 2012 21:49:57 +0000

As a progressive agency, we are always searching for ways to provide new and creative solutions to meet our client’s challenges. Sometimes the best ideas materialize away from the office, so last week we held an offsite company workshop that allowed us to clear our heads and think outside the box. The workshop gave us an opportunity to discuss our goals as an agency and to review our internal processes and deliverables, with the ultimate objective of improving our product. After the workshop, we felt energized with clear objectives and fresh ideas for the upcoming year.

“All work and no play…” Afterwards, some of us headed to Dave and Buster’s to spend an evening having fun and playing games. We had a blast shooting hoops, racing cars and motorcycles (fortunately for those who shared the road with us, it was virtual), playing air hockey, and even riding a roller coaster through a haunted mine. At the end of the day we had our plans in place for 2012, and enjoyed a great day together as a team. You can check out a few of the pictures…

Turn Prospects into Clients

marc — Tue, 17 Jan 2012 19:36:04 +0000

New leads can come from anywhere, and each one is unique. In order to turn these leads into new business, it’s important to categorize them by where they originated. This way, every lead can be placed in a specific nurturing funnel, tailored to their interests. For example, a lead who visits your site through Google will receive a different nurturing initiative then a lead who visits your site through an email marketing campaign. This allows you to be flexible to their interests and make a more personalized connection. Tailoring your marketing approach to each lead will result in gaining them as a client or consumer more easily because you are targeting their specific needs.

At Booth Bay, we can help you set-up a system to track your leads automatically, then filter them into different nurturing strategies based on initial behaviors. Utilizing this method allows you to develop a more in depth understanding of how to market or sell to your prospects that are already consuming your content. Contact us today to learn more, and start taking control of your prospects!

4 Tips for Lead Generation

root — Thu, 27 Oct 2011 11:00:25 +0000

Lead generation is the focal point of most marketing campaigns. While countless methods have evolved over time, here are a few basic tips for success:

Nurture your leads. It is important to remain in front of your prospects to keep your products and services fresh in their minds. Develop specific programs to nurture for the long-term and the short-term.
Connect with your prospects with multi-touch marketing campaigns that are database-driven. By using various and on-going marketing techniques, it will ensure your products and services are reaching your targets.
Leverage the correct media outlets – this backs-up the multi-touch marketing approach. Consider using direct mail, along with a top-notch email service provider and landing page, as well as telemarketing for follow-up.
Target the right prospects. Clearly define you’re audience, their demographics, and their habits. Combine your information from recent inquiries and website visitors.

By combining these four simple steps, you will gain more qualified leads. We have tailored solutions to meet all of your marketing needs and the capabilities to handle your most challenging needs. Contact us to today to discuss how we can drive you forward.

Exclusive: Find out how Booth Bay Creative’s DRIVE program can get you in front of C-level executives.

Booth Bay Creative is Hiring – Web Developer

root — Fri, 30 Sep 2011 14:50:30 +0000

Booth Bay Creative is looking for an experienced Web Developer.

We are seeking a top-notch web developer to head up our interactive division. This full-time position awaits the individual who possesses a superb work ethic, strong communication skills and the desire to produce work that surpasses expectations on a daily basis. To join our fast-paced, highly creative and energetic, results driven team, you must meet the following requirements:

Experience developing and implementing customized Content Management Systems including: WordPress, Joomla and Drupal
An ability to hand code with HTML & CSS
Knowledge of coding HTML email blasts and familiarity with their limitations
MySQL and PHP scripting abilities
Working knowledge of jQuery and JavaScript
Experience with taking a PhotoShop layout, slicing it up and coding it into a custom website
Familiar working with WHM and cPanel for administration of hosted accounts
Experience working with Flash and ActionScript
Knowledge of the Clip-Share platform a plus
Strong understanding of streaming video
Experience developing mobile solutions
App development is big PLUS

Our firm has been setting organizations into motion for more than 25 years. We understand and embrace the challenges and intricacies of the evolving media marketplace to bring our clients fresh, cutting-edge, creative solutions. Today, we offer a comprehensive, integrated marketing approach that begins with fully understanding our clients goals and that ends with strategic solutions, on-point messaging and award-winning creative – all designed to deliver the results they demand. Our clients count on us to solve their sales and marketing challenges and help them succeed.

And we will count on you to help us continue delivering stellar service. If you are up to the challenge we want to hear from you.

Upload your resume and send us some examples of your work.

Incorporating QR Codes

root — Wed, 17 Aug 2011 18:23:27 +0000

Are you incorporating QR codes into your marketing campaigns? If not, you should be. According to a new study released by comScore, 14.5 million people scanned QR codes in June alone. Those 14.5 million people took the first step in responding to a specific campaign, which is the primary goal of most marketers. Whether it’s grocery stores, the movies, public buses, or print advertisements, QR codes are becoming increasingly popular and showing up everywhere. It is important to start using them as an integrative part of marketing campaigns to reach your target market. However, it is also important to use them correctly. Make sure your QR code is tied in to an offer, instead of just directing the user to a website. Using personalized QR codes allows you to capture specific information about the target for measurable results. Capturing this information allows you to establish a relationship with those individuals, track behaviors, evaluate response data, and tailor future campaigns based on specific results.

Overall, QR codes are a more efficient way to get the consumer to a desired location. If someone only needs to scan a code with their phone to download a white paper on top marketing trends, for example, it makes that initial step of contact a lot easier. No web address to remember or computer needed. View a recent example of how we incorporated a QR code for one of our clients’ campaigns.

Corporate Synergies

root — Wed, 03 Aug 2011 20:50:06 +0000

Logo and brand highlight market leadership and key points of difference

Corporate Synergies, headquartered in Mount Laurel, NJ, is a leader in helping companies design, build and manage healthcare benefit programs. Booth Bay Creative was approached in 2010 to build a brand identity that reflected their client-centric focus, market leadership and well-defined points of difference.

How We Got Here
Corporate Synergies redoubled its commitment to marketing and branding during a period of instability in the corporate sector, especially in the benefits market. Working with an existing mission statement and value proposition, we brought the many disparate components of their marketing communications programs under a simple, yet compelling brand.

Corporate Synergies Brand Message
To solidify their leadership in the healthcare benefits arena, we developed the brand around the firm’s key differentiators:

Innovative – Corporate Synergies’ employees are committed to finding new and creative ways to exceed client expectations.
Analytical – Working in teams, employees bring their best thinking to meeting clients’ challenges.
Proactive – The Corporate Synergies’ team is committed to going “above and beyond” the call of duty to meet client needs.
Persistent – Corporate Synergies goes to battle for their clients – constantly negotiating terms with carriers and finding the best value.
Passionate – Each and every member of the Corporate Synergiesteam is committed to “being the best” at what they do.
Experienced – Corporate Synergies brings a wealth of knowledge and resources to clients.

Brand Implementation

We implemented the Corporate Synergies brand with a variety of print and electronic media.

Corporate Logo
The new logo and brand identity reinforces Corporate Synergies’ six messages in a visually compelling way. The centerpiece of the logo is the “Cubes of Synergy” icon – with each cube representing a Corporate Synergies differentiator. An updated typeface and a new tagline – “Dedicated Advocates. Benefiting You.” – complete the logo.

Corporate Identity and Style Manual
The color palette, font library, type treatment and graphics were developed to reflect the firm’s leadership and points of difference and were incorporated into all communications from online to stationery. A detailed style manual ensures long-term compliance and consistency of the brand standard.

Collateral
The Cubes of Synergy dominate the cover of brochures and product sheets. A color palette of dark and light jewel tones and stylized photographs exude professionalism and approachability. Budgetary constraints afforded us the opportunity to leverage stock photography for all brand materials. Online campaigns mirror that of the printed brand.

Website
The redesigned website is refreshing, professional and easy to read. The concise content speaks clearly to the value the firm brings to clients and how those values benefit each client. Collectively, the design, copy and headlines underscore how Corporate Synergies help clients make smart and thoughtful benefit choices.

Lead Generation
A key business driver has been a unique approach to lead generation and appointment setting that Booth Bay Creative has developed for Corporate Synergies. To ensure brand continuity, design elements of the new brand continue to populate each and every package created for the program.

Results

In a crowded space, Corporate Synergies now has a unique and professional brand that clearly defines and separates the company from its many competitors. The brand now accurately demonstrates their key differentiators in a unique and forward thinking manner.

The world is buzzing about Google+

root — Tue, 02 Aug 2011 21:05:23 +0000

Curious people are craving the exclusive invite, asking friends if they received an email invitation to forward along. For some, receiving the invitation to join the trial for Google+ is like finding Willy Wonka’s golden ticket. For others, this new outlet is just another social media account to update and discover how to leverage.

Facebook affected the way the world communicates, and it is rumored that Google+ will have a larger impact and push social media in a new direction. At this early stage it is hard to tell what path it will take. Only time will tell how Google+ will alter our world. Do you have an account? Add us to one of your circles. My favorite feature is (not sure if this should be is or are) the circles. They are more convenient than Facebook’s limited profile feature to control privacy with different acquaintances.

Tell us what you think so far, or if you are looking for the exclusive invite – we have the golden ticket.

Do you think this will be another explosive change that will alter the world’s communication? How will you use Google+? Can’t wait to hear your thoughts!

Enjoy the new site

root — Tue, 02 Aug 2011 00:46:09 +0000

As you may know, our motto has always been “clients first” We live this mantra, and as a result, our personal agendas, such as our site, take a back seat to those of our clients. Over the past few months we have burned a few gallons of the proverbial midnight oil to complete our site. One of the goals of this site re-engineering was to illustrate the strategic and creative capabilities that drive our clients’ success. Our vision was to have a site that provided industry related information and, for those times that you need a break from the day-to-day grind, a place to kick back and just have a little fun (not sure if that is the best way to say it). Boothbay.com is now just that. It is reflective of our true capabilities as an award-winning firm and a place to express your thought about trends, trivia and sometimes other quirky topics. So, take a tour of our new website and feel free to comment.

We would love to hear what you think!

William J. Booth, Principal

root — Sat, 16 Jul 2011 20:37:16 +0000

Bill began his career as a graphic designer at Steigler Wells Advertising agency, and was responsible for the creation and development of ad campaigns, corporate identity and collateral materials for regional and national clients.

With agency experience in hand, Bill looked for new opportunities on the corporate side and accepted a position with National Liberty Corporation, a direct response insurance company. During his 5-year tenure at NLC, he was responsible for the creation and management of multi-million dollar direct response programs for third party clients such as Wells Fargo Bank, Sun Oil, Exxon and Shell Oil.

Bill left National Liberty to launch Booth Bay Creative in January 1986. He recognized his potential in the industry and envisioned building a creative agency with unmatched attention to clients’ needs. With a client-centric vision and a passion to help those clients succeed, Booth Bay Creative has evolved into an award-wining, innovative and integrated marketing agency. For over 25 years, the agency has been delivering unprecedented results for clients such as SEI Investments, Prudential Insurance, Project Management Institute, Corporate Synergies, CIGNA and more.

To fuel his competitive nature, Bill has coached ice hockey for over 18 years. He has coached both of his sons’ teams for over 15 years. He is currently coaching varsity hockey for Spring-Ford High School in Collegeville. He also enjoys photography, and vacationing with his family.

Live today because we’re going to be dead a long time.

Naomi Milnes, Account Service Director

root — Thu, 14 Jul 2011 19:29:25 +0000

With over 10 years of experience building and strengthening client relationships at Booth Bay Creative, Naomi goes above and beyond client expectations to deliver creative objectives and generate results. As the primary liaison between the client and Booth Bay Creative team, Naomi oversees the Account Services department, ensuring every client is happy and deliverables are consistently met. She facilitates the development of comprehensive marketing campaigns, including corporate identity programs, website development, online marketing, direct mail initiatives, collateral materials, print advertising, and more.

During her time at Booth Bay Creative, Naomi has developed successful partnerships with countless organizations such as, SEI, Project Management Institute, Corporate Synergies, Strid Wealth Management Group, and more.

Prior to joining Booth Bay in 2002, Naomi worked for Merck & Co in Manhattan as a pharmaceutical sales representative. She was responsible for the development and execution of strategies to meet sales goals, the management of product budgets and the coordination of promotional programs.

In her spare time, Naomi enjoys reading, traveling, and spending time with her family.

If you don’t go after what you want, you’ll never have it.