leadgeneration
6 Tips for an Effective Call to Action on a Website
A call to action on a website is just as important as in a direct mail piece. It’s the most important aspect of any web page. It’s what you want your visitor to do, therefore, it should be immediate, clear, … Continue reading
Simple Strategies for a Successful Email Marketing Campaign
Information technology has become more than just a convenience – it’s become an extension of our daily lives. It’s a powerful tool that has been harnessed in a variety of ways. It’s fast, targeted, cost-effective, and direct. Email marketing is … Continue reading
Social Media and the B2B World
Within the past year, Booth Bay has become more engaged with social media. As an interactive marketing agency, we primarily interact on a B2B basis. This has proven to be challenging for us in the social media world. We aren’t … Continue reading
4 Tips for Lead Generation
Lead generation is the focal point of most marketing campaigns. While countless methods have evolved over time, here are a few basic tips for success: Nurture your leads. It is important to remain in front of your prospects to keep … Continue reading