Marketing
6 Tips for an Effective Call to Action on a Website
A call to action on a website is just as important as in a direct mail piece. It’s the most important aspect of any web page. It’s what you want your visitor to do, therefore, it should be immediate, clear, … Continue reading
Get the most out of your brainstorming sessions
We’ve all been there – a brainstorming meeting where you feel you haven’t accomplished your goal. There are numerous factors that affect this, but sometimes it’s just hard to grasp those brilliant ideas. For the most productive conditions, follow these … Continue reading
Social Media and the B2B World
Within the past year, Booth Bay has become more engaged with social media. As an interactive marketing agency, we primarily interact on a B2B basis. This has proven to be challenging for us in the social media world. We aren’t … Continue reading
Technology Advances to Change Computing in 2012
We are all familiar with the movie blockbusters that amaze us with futuristic technology and push the limits of reality. Movies like 007, Star Trek, and Mission Impossible 3 incorporate remarkable automation that allows the human race to seemingly have … Continue reading
Saturated with Information
Like most people, my phone feels like it is part of my body. I’m either carrying it in my hand, in my purse, or it is placed next to me. I love always being connected – friends, family, information, and … Continue reading
4 Tips for Lead Generation
Lead generation is the focal point of most marketing campaigns. While countless methods have evolved over time, here are a few basic tips for success: Nurture your leads. It is important to remain in front of your prospects to keep … Continue reading
Enjoy the new site
As you may know, our motto has always been “clients first” We live this mantra, and as a result, our personal agendas, such as our site, take a back seat to those of our clients. Over the past few months … Continue reading
Marketing IQ Test
Take our short Marketing IQ Quiz and test your knowledge about the industry. After you complete the five questions, enter your email address and receive the answers in your inbox. Share the quiz with your friends and find out how … Continue reading