Bill began his career as a graphic designer at Steigler Wells Advertising agency, and was responsible for the creation and development of ad campaigns, corporate identity and collateral materials for regional and national clients.
With agency experience in hand, Bill looked for new opportunities on the corporate side and accepted a position with National Liberty Corporation, a direct response insurance company. During his 5-year tenure at NLC, he was responsible for the creation and management of multi-million dollar direct response programs for third party clients such as Wells Fargo Bank, Sun Oil, Exxon and Shell Oil.
Bill left National Liberty to launch Booth Bay Creative in January 1986. He recognized his potential in the industry and envisioned building a creative agency with unmatched attention to clients’ needs. With a client-centric vision and a passion to help those clients succeed, Booth Bay Creative has evolved into an award-wining, innovative and integrated marketing agency. For over 25 years, the agency has been delivering unprecedented results for clients such as SEI Investments, Prudential Insurance, Project Management Institute, Corporate Synergies, CIGNA and more.
To fuel his competitive nature, Bill has coached ice hockey for over 18 years. He has coached both of his sons’ teams for over 15 years. He is currently coaching varsity hockey for Spring-Ford High School in Collegeville. He also enjoys photography, and vacationing with his family.