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Sep 06

The Case for a Rebrand.

Organizations with savvy leadership work to bring unique products and services to the customers they serve. The ultimate goal is to provide quality products and experiences that build brand advocates. To do this successfully, organizations go to great lengths to develop brand strategies that provide clear differentiation over their competition.... read more →

September 6, 2018
Brand Management, Branding, Website development

Jun 20

Unmanaged Brands Leave Their Fate to the “Stars”.

Managing your brand is critical to the success of your business. I’ve discussed that in some of my earlier blogs. Since then there’s one question I’ve been asked repeatedly - “If I don’t manage my brand, how does it happen?” While there are several possible answers to that question, probably... read more →

June 20, 2018
Brand Management, Branding, Reputation Management, Website development

May 18

A Few Points on the “Referral-Based Business”.

I can’t tell you how many times I’ve heard prospects say, ‘I’m a referral-based business. I don’t need any marketing or advertising.’ I can understand how most business owners might think this is true. The common referral scenario tends to play out something like this; a prospect sits down across... read more →

May 18, 2017
Branding, Website development

Apr 06

You Are a Brand — Whether You Know It or Not.

“OK. So what?” Great question. If you do any sort of business, you are a brand. If you do not manage your brand, the marketplace does it for you – every time. And leaving your brand at the mercy of the marketplace can be a costly mistake. Here’s a prime... read more →

April 6, 2017
Branding, Website development

Mar 09

Did You Know Your Website Has a Shelf Life?

Updating a website often takes a backseat to everyday business objectives. However, websites are critical to business and should be treated as such. Your customers’ attitudes and demands change over time so your website needs to keep pace. An outdated website can hinder business opportunities. It’s crucial to optimize your... read more →

March 9, 2017
Branding, Website development

The Case for a Rebrand.

Unmanaged Brands Leave Their Fate to the “Stars”.

A Few Points on the “Referral-Based Business”.

You Are a Brand — Whether You Know It or Not.

Did You Know Your Website Has a Shelf Life?

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