Managing your brand is critical to the success of your business. I’ve discussed that in some of my earlier blogs. Since then there’s one question I’ve been asked repeatedly -... read more →
I can’t tell you how many times I’ve heard prospects say, ‘I’m a referral-based business. I don’t need any marketing or advertising.’ I can understand how most business owners might... read more →
“OK. So what?” Great question. If you do any sort of business, you are a brand. If you do not manage your brand, the marketplace does it for you –... read more →
Organizations with savvy leadership work to bring unique products and services to the customers they serve. The ultimate goal is to provide quality products and experiences that build brand advocates.... read more →
Updating a website often takes a backseat to everyday business objectives. However, websites are critical to business and should be treated as such. Your customers’ attitudes and demands change over... read more →